ILMA by Sundholm Style launching late May 2017
I am proud to announce the launch of ILMA by Sundholm Style in late May 2017.
Light as air and ocean inspired, the label will offer elegant wardrobe staples for the modern minimalist. Each garment is crafted from luxe natural fibres such as linen and features contemporary shapes juxtaposed with a relaxed fit.
The naturalistic themes and modern simplicity grounded in the first collection will make a subtle nod to each wearer’s natural beauty and charm. The ocean inspired colour palette also complements the sun drenched Australian lifestyle with ease. I have also built longevity into the design ethos. Each piece is intended to become a trans-seasonal wardrobe staple that will be much loved for seasons to come.
The label is a celebration of our local industry and has been designed and sewn in Australia. Production has started this week, and I look forward to sharing the campaign photo shoot and launch with you later this month.
You can subscribe to Sundholm Style to receive further updates on the collection over the coming weeks.
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